New Program Introduction: M-SCORE

In the summer of 2004, Dr. John Birkmeyer began a new program, the Michigan Surgical Collaborative for Outcomes Research and Evaluation (M-SCORE), to evaluate and improve health care outcomes at Michigan and beyond. This program aims to examine and improve the safety, effectiveness and cost-efficiency of surgical care by developing a core research infrastructure at U-M, creating research fellowship opportunities for young surgeons, and actively turning data into a force for positive lifesaving, cost-reducing change.

The Challenge

As a new program, M-SCORE needed a visual identity and an online presence to promote its work and build relationships with institutions, researchers and physicians across the state and the country.

Dr. Birkmeyer and the M-SCORE team enlisted Michigan MultiMedia to develop these assets for his nascent yet high-potential program.

The Solution

Michigan MultiMedia dove into a discovery effort to understand the mission and goals of this new program. Through this assessment, we gathered the information necessary to create a logo that reflected the organization's tie to the University of Michigan, its focus on data, and its commitment to improving outcomes.

With this new identity, the Michigan MultiMedia team designed a website that explained M-SCORE's mission and approach, promoted its research programs and announced educational resources while providing scalability. Armed with this collateral, this new program is perfectly situated to grow as Dr. Birkmeyer hopes. Ultimately our goal is to grow the online solution to include data services that will increase the reach and impact of M-SCORE even further.

Contact us to see how we can help you.

Browse our Web and Print Portfolios to view our work,
or learn more about our Web and Print Services.